Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More

Here's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past. https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastTell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. https://blog.pacific-content.com/tell-me-a-story-what-podcast-format-works-best-for-brands-a92ec2f0ee23Household spending on streaming is going down by Kelsey Sutton https://www.marketingbrew.com/stories/2023/09/21/household-spending-on-streaming-is-going-downAs for the rest of the news… we’ve got a double serving of Spotify for you today. First: AdWeek covers how a Spotify campaign in Mexico is leveraging Gen Z’s sudden love of corridos, and Spotify has a few more details about their AI voice translation pilot program.