Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Notable Guests
Episodes (412)
VidMob: Analyzing and optimizing creatives
Marketecture: Get Smart. Fast.
Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals
Marketecture: Get Smart. Fast.
Nada Bradury explains AD-ID. How it works, and why you should care.
Marketecture: Get Smart. Fast.
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks abo...
Marketecture: Get Smart. Fast.
Tercept: Data infrastructure specialist for ad tech
Marketecture: Get Smart. Fast.
Episode 104: Year in review, awards, and predictions with Ari and Eric
Marketecture: Get Smart. Fast.
Episode 103: Andrew Lipsman on retail media trends, Walmart, and more
Marketecture: Get Smart. Fast.
IAB Tech Lab Summit: Aashish Takkala of TikTok
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Episode 102: Sir Martin Sorrell
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IAB Tech Lab Summit: Achim Schlosser from Bertelsmann
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Episode 101: Andy Goldberg of PCH
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IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports
Marketecture: Get Smart. Fast.
Episode 100! Michael Kassan helps us celebrate
Marketecture: Get Smart. Fast.
IAB Tech Lab Summit: Mathieu Roche of ID5
Marketecture: Get Smart. Fast.
Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it...
Marketecture: Get Smart. Fast.
IAB Tech Lab Summit: Cadi Jones from Index
Marketecture: Get Smart. Fast.
Episode 98: Marc Guldimann explains everything about attention
Marketecture: Get Smart. Fast.
Episode 97: Live from London with the IAB Tech Lab
Marketecture: Get Smart. Fast.
Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare
Marketecture: Get Smart. Fast.
Advertising Week: Elizabeth Chapman of Nextroll In-Person
Marketecture: Get Smart. Fast.
Episode 95: Randall Rothenberg, former head of the IAB
Marketecture: Get Smart. Fast.
Advertising Week: Katie McAdams of Basis In-Person
Marketecture: Get Smart. Fast.
Episode 94: Dave Otten on the JW-Connatix deal and what's next
Marketecture: Get Smart. Fast.
Advertising Week: InMobi and Kochava In-Person
Marketecture: Get Smart. Fast.
Episode 93: What's up with the Amazon DSP? Plus merger mania!
Marketecture: Get Smart. Fast.
Bonus Episode: The Monopoly Report with Jason Kint
Marketecture: Get Smart. Fast.
Episode 92: John Battelle on Wired, Web 2.0, and the future of media
Marketecture: Get Smart. Fast.
Episode 91: Mark Jablonowski on programmatic politics
Marketecture: Get Smart. Fast.
Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk'...
Marketecture: Get Smart. Fast.
Episode 89: Alan Chappel helps put the antitrust trial in perspective
Marketecture: Get Smart. Fast.
Symitri: TrustX is reborn with clean room technology from Akamai
Marketecture: Get Smart. Fast.
Episode 88: Tim Rowe from OOHInsider teaches us about digital out of home
Marketecture: Get Smart. Fast.
Episode 87: Adam Epstein on the Google search case and possible remedies
Marketecture: Get Smart. Fast.
Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad pl...
Marketecture: Get Smart. Fast.
Episode 85: Michael Leavitt on the state of digital travel
Marketecture: Get Smart. Fast.
Episode 84: Mark Mannino on Flywheel's $835 exit to Omnicom
Marketecture: Get Smart. Fast.
Episode 83: Craig Kostelic of Conde Nast on thriving within walled gardens
Marketecture: Get Smart. Fast.
Episode 82: Mario Diez on the state of contextual post Oracle's exit
Marketecture: Get Smart. Fast.
Emergency Pod: Google isn't getting rid of cookies after all?
Marketecture: Get Smart. Fast.
Episode 81: Joe Hirsch on bringing automation to ad ops
Marketecture: Get Smart. Fast.
Episode 80: Danilo Tauro of Uber Advertising gives trends and predictions for co...
Marketecture: Get Smart. Fast.
Episode 79: Justify Your Existence Independence Day Special
Marketecture: Get Smart. Fast.
Episode 78: Rob Leathern's car is spying on him
Marketecture: Get Smart. Fast.
Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms
Marketecture: Get Smart. Fast.
Episode 76: David Cohen on the IAB's future and privacy regulation
Marketecture: Get Smart. Fast.
Episode 75: AdTechGod and Jeremy Bloom join Marketecture
Marketecture: Get Smart. Fast.
IAB Tech Lab: OMSDK with Joe Ranzenbach
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Episode 74: Kerel Cooper on reaching black audiences
Marketecture: Get Smart. Fast.
IAB Tech Lab: Ads.txt with Neal Richter
Marketecture: Get Smart. Fast.
Episode 73: Josh Palau on pharma and in-housing
Marketecture: Get Smart. Fast.