About this episode
PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Get every episode summarized
Each time Marketecture: Get Smart. Fast. publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Marketecture: Get Smart. Fast.
Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Googl...
Marketecture: Get Smart. Fast.
Sep 4, 202650:55completed
How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Tr...
Marketecture: Get Smart. Fast.
Aug 31, 202615:42pending
Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes
Marketecture: Get Smart. Fast.
Aug 28, 202658:19pending
Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal
Marketecture: Get Smart. Fast.
Aug 21, 202654:53pending