Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Notable Guests
Episodes (412)
Dailymotion’s push into attention measurement and AI
Marketecture: Get Smart. Fast.
Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are buildi...
Marketecture: Get Smart. Fast.
Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure
Marketecture: Get Smart. Fast.
Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X a...
Marketecture: Get Smart. Fast.
Episode 129: Justin Evans on “The Little Book of Data”
Marketecture: Get Smart. Fast.
Episode 128: Everything that happened at Cannes with Ari and Eric
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Milly Botes on How Acast is Powering the Business Side of Podcasting
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Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on I...
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Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels
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Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads
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Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Futur...
Marketecture: Get Smart. Fast.
Episode 127: Mark Grether on What PayPal Ads Is Building
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Inside Roblox’s Growing Ad Platform with Louqman Parampath
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Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
Marketecture: Get Smart. Fast.
EXTE: Contextual Targeting, Optimization, and Expanding into the U.S. Market
Marketecture: Get Smart. Fast.
Episode 125: Serial Marketer David Berkowitz
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Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Adve...
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Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts
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How to be Power Collaborator: An Agency Perspective
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Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus sayi...
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What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin La...
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Episode 122: Inside Taboola’s Strategy for the Open Web
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How Dappier Is Building AI Agents for Media Companies
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Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. P...
Marketecture: Get Smart. Fast.
Duration Media on their new business, Curation Media.
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Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition...
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TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV
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Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski o...
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Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with E...
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Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Ser...
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How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
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Episode 117: Chris Kane and Mike O'Sullivan debate supply and data
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Bonus Episode: The Brand Forum, a New Podcast from Marketecture
Marketecture: Get Smart. Fast.
Sean Black from DailyMotion talks about myths and misunderstandings in the CTV m...
Marketecture: Get Smart. Fast.
Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what...
Marketecture: Get Smart. Fast.
Marketecture Live: Bill Wise and Grant Parker on the New Innovid
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Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot
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Sovrn's Signal product gives publishers tools for ad performance
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Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome
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Waymark: AI video creation for traditional media
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Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A...
Marketecture: Get Smart. Fast.
Cheq.ai: Anti-fraud for marketers
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Episode 112: Ilya Pozin of Telly on why the future of TV is free
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Episode 111: Ross Benes on eMarketer and Juggalos
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Episode 110: Adalytics finds CSAM and ends up in the crosshairs
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Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
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Overwolf: PC Gaming Add-Ons and Monetization
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Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
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Justify Your Existence: AdBridge melds native ads with context
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Episode 107: Paige Bilins on what 2025 holds in store for CTV
Marketecture: Get Smart. Fast.