businessJul 21, 202517:59pending

Dailymotion’s push into attention measurement and AI

About this episode

Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company’s work around attention as both a measurement and planning tool. The discussion covers how attention is defined, how it’s being predicted through AI and modeling, and the role of creative analysis, inventory quality, and sentiment in shaping campaign outcomes. Jain also shares how Dailymotion is applying video-level analysis, from visuals to audio and text, to support more informed targeting and media planning. Learn more about your ad choices. Visit megaphone.fm/adchoices

Get every episode summarized

Each time Marketecture: Get Smart. Fast. publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.

Hosts & guests

AAri PaparoHost

No transcript yet

This episode has not been transcribed. Request it and it moves to the front of the queue.

More episodes

Dailymotion’s push into attention measurement and AI

About this episode

Get every episode summarized

Hosts & guests

More from Marketecture: Get Smart. Fast.

Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Googl...

How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Tr...

Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes

Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal