Rich Thau

Moderator of the Swing Voter Project

Rich Thau is an American researcher and moderator. He is the founder and president of the Swing Voter Project, a non-partisan organization that conducts in-depth focus group research on American voters. Thau has spent years studying the behavior and attitudes of swing voters, who are critical to determining the outcome of elections. He has written extensively on the topic and has been a frequent commentator on televi...