Koji Ito

Japanese author and motivational speaker

Koji Ito is a Japanese author and motivational speaker. He is best known for his bestselling book 'Effort is Not Worth It: Why I Stopped Trying' which became a huge hit in Japan. Ito's book explores the concept of 'effort' and its impact on our lives. He has also spoken at various conferences and events, sharing his insights on motivation and personal growth. In his free time, he enjoys hiking and practicing yoga.