Joe Loreno
CEO and president of Puretic Products
Joe Loreno is the CEO and president of Puretic Products, a company that specializes in pool equipment and maintenance products. He has a degree in engineering and has worked in the industry for over 10 years. Joe is known for his expertise in pool chemistry and his ability to explain complex concepts in simple terms. He has given talks and written articles on various topics related to pool maintenance and water chemi...
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