Herb Heneman

instructor at the James B. Beam Institute for Kentucky Spirits

Herb Heneman is a renowned expert in the spirits industry. He has spent over two decades working in the bourbon and spirits industry, with a focus on marketing and brand development. As an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, he teaches students about the art of building a successful spirits brand. He is also the co-founder of Bourbon Pursuit, a bourbon company...