ZM Trucks CEO on Building a U.S. Commercial EV Brand

Joost de Vries, CEO of ‪@ZMTrucks‬ , discusses the company’s U.S. entry strategy, product lineup, and how it will stand out in the crowded electric truck market.In this episode of Automotive Fleet’s On the Move, we sit down with Joost de Vries, CEO of ZM Trucks, a new player bringing commercial EV trucks to the U.S. market. From their global roots to their North American ambitions, de Vries explains how ZM Trucks plans to deliver reliable, purpose-built EVs that fleets can adopt today.We cover topics like product development, charging solutions, fleet partnerships, and how ZM is preparing for the competitive landscape ahead. If you want to know where the EV truck market is headed — and how a new brand intends to carve its niche — this conversation is for you.🧭 Key Takeaways

• Why ZM Trucks chose the U.S. market and how they’re positioning themselves against established OEMs.
• The company’s first commercial EV models and their target fleet applications.
• Insights into production, supply chain, and manufacturing strategies.
• How ZM Trucks is addressing fleet concerns around charging, range, and total cost of ownership.
• The importance of partnerships with fleets and dealers in ZM’s go-to-market plan.
• Broader perspective on the future of EV adoption in the commercial trucking space.📰 Make sure you're signed up for the AF newsletter so you don't miss another State of the Fleet Industry video ➡ https://bob.dragonforms.com/loading.d... 🚗 Visit Automotive Fleet for more fleet industry content ➡ https://www.automotive-fleet.com 🎧 Prefer to listen? Check out the State of the Fleet Industry podcast! State of the Fleet Industry on: Apple Podcasts ➡ https://podcasts.apple.com/us/podcast... Spotify ➡ https://open.spotify.com/show/6UwWmKI...