Zeroing in on Water Conservation: A Conversation with Sara Gutterman from Green Builder Media

In this episode, host Christoph Lohr welcomes Sara Gutterman, CEO of Green Builder Media, to discuss the pressing issue of water sustainability in building practices. Sara emphasizes the importance of water conservation and quality, highlighting innovative solutions such as net-zero water impact plans, appropriate water pricing, and the adoption of smart water technologies like leak detection and smart irrigation systems. She stresses the need for municipalities to prioritize water management in their growth plans due to its critical role in enabling development. The conversation also touches on educating consumers and industry professionals about sustainable water use and the potential impact of these practices on the environment and future growth.