YouTube’s New Podcast Playbook: What to Do Next

Today is News Day, and we’re covering some of the hottest headlines in the podcasting industry. YouTube wants podcasters to think like creators, and its new Podcast Playbook is full of tips to boost visibility and engagement. The crew discusses what this means for hosts, from thumbnail strategy and video setup to utilizing chapters that keep listeners engaged. We also cover Spotify’s first FAST TV channel, the Black Podcasting Awards, and Apple’s reminder to plan for the holiday publishing rush. Plus, a look at Edison Research’s latest rankings and how smaller shows are proving they deliver better ad results. With every headline, one thing becomes clear: podcasting keeps evolving, and the next big shift might already be here.

Episode Highlights: 

[03:28] Upcoming Podcast Evaluations

[07:52] Podcast Data 

[09:50] Spotify's Top Podcasts

[10:34] Edison Research's Top 50 US Podcasts

[14:22] Upcoming Events and Announcements

[25:10] Black Podcasting Awards 2025

[27:16] Apple Podcast's Holiday Schedule Advisory

[37:24] Spotify's New FAST Channel on Samsung TV Plus

[39:06] YouTube's Podcast Playbook

[42:29] Chapters and Segments in Podcasts

Links & Resources: 

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Podnews:

www.Podnews.net

Latinas in Podcasting Virtual Summit: 

https://podnews.net/event/2025-latinas-in-podcasting-virtual-summit-2

Podfest Podtour: 

https://podfestexpo.com/podtour

Podcast Expo 2026 Orlando Use coupon code: MARC for 10% off your tickets:

https://www.eventbrite.com/e/podfest-expo-2026-orlando-tickets-1234867484889?discount=Marc

Podcaster’s Directory Virtual Event Use coupon code “PMC” for free admission: 

https://luma.com/msze23xy

Trebble Launches Deep Cut: 

https://podnews.net/press-release/deepcut-launches-identity-trebble-unveils

Black Podcasting Awards: 

https://podnews.net/press-release/black-podcasting-awards-2025-winners

YouTube Playbook For Maximizing Engagement: 

https://www.socialmediatoday.com/news/youtube-shares-podcast-tips-community-growth-strategies/802557/

Afros & Audio: 

https://www.afrosandaudio.com

Spotify’s First TV Channel Exclusively on Samsung TV: 

https://www.techradar.com/televisions/spotifys-first-ever-tv-channel-is-coming-exclusively-to-samsung-tvs-and-its-completely-free-to-access

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