You Need To Smash That PWR Button! | Ep. 501

Smash the PWR Button: Persistence Wins Relationships, Relevance, and Revenue

On Growth Notes, Frazier urges listeners—especially loan officers—to “smash the power button,” defining power as PWR: persistence wins. Drawing on an arcade-button analogy, he explains that persistence is the foundation and can translate into wins in relationships, revenue, relevance, and results. While loan officers are often persistent in solving tough loan scenarios, he says many lack the same persistence in follow-up, nurturing connections, showing appreciation to referral partners, providing ongoing value, and staying in front of clients consistently rather than only when there’s news like rate changes. He argues that sustained persistence keeps professionals relevant, strengthens relationships, and ultimately drives revenue and business success, calling for daily, weekly, and yearly consistency to gain a competitive advantage.

Get Your 7-Day Free Trial of the Broker Toolkit