Writing a content-marketing book. With John Espirian

Louise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market.

Listen To Find Out More About:

• Content DNA - the book
• Developing the book's concept: The shape of you
• Writing the book
• Tackling the editing process
• Cover design and branding
• The benefits of a foreword
• Content marketing, and why it works
• Social media focus and email-list building
• Pricing, marketing and sales
• Creating an audio book
• Finding an audience to use as a springboard for business books
• Building a personal brand that acts as a buffer
• Targeting clients' problems and offering solutions
• What is technical writing?
• Who uses technical writers?

Contacting john Espirian

• Website
• Content DNA
• LinkedIn
• Twitter
• Blog

Editing Bites And Other Resources

• AgentQuery.com
• The Tao of Twitter, by Mark Schaefer
• KNOWN, by Mark Schaefer
• Chartered Institute of Editing and Proofreading (CIEP)
• Col Gray, graphic design and brand design: pixels ink; YouTube

Ask Us A Question

The easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.

Denise And Louise

• Denise Cowle Editorial Services
• Louise Harnby | Fiction Editor

Music Credit

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.