Why Your Brand Isn't Connecting (And How to Fix It) | Cat How

Most brands invest in marketing but not in meaning. They tell stories that sound good internally but don't actually connect with customers. Cat How, founder of the global branding agency How&How, explains why most brands get storytelling wrong—and how to fix it. She shares what separates branding that works from branding that disappears, why brave is a strategy not a personality trait, and what companies are actually paying for when AI can make a logo in four seconds. This conversation delivers a practical framework for turning your brand from background noise into a business advantage. Khudania Ajay (KAJ) leads the conversation.

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About KAJ Masterclass Media
KAJ Masterclass Media is home to a video-first, live-first, editorially independent conversation ecosystem exploring leadership, business, AI, careers, health, creativity, and the evolving human experience through thoughtful, unscripted conversations grounded in lived experience, clarity, and real-world insight.

This show is part of the KAJ Masterclass ecosystem, which includes The KAJ Masterclass LIVE, The Author's Voice with KAJ, and a growing collection of editorially independent conversation platforms.

Every conversation is designed to leave you with something meaningful to think about, understand, or apply.

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Host — Khudania Ajay
(KAJ) Khudania Ajay (KAJ) is an independent journalist and the host of more than 2,500 long-form conversations across leadership, business, technology, media, wellness, authorship, and the future of work.

🌐 https://www.khudaniaajay.com
LinkedIn https://www.linkedin.com/in/ajaykhudania/
 
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🎵 Music Credit: "Misfits (Instrumental)" by RYYZN 

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