Why You Should Register Your Name as a Domain | Dan Lok

0:00Questions or a-ha or something you want to share or your questions for me anything? The mic? Let's have two people do the mic. Anyone? No questions for me? Or a-ha moment? Something's what some changes you might gonna make. Or yeah, you know, this kind of website maybe I need something else. Anyone? Yeah, mic. Wallpaw, first of all. So your name first, so Thurandjima. Hello everybody, my name is Steven Zau. Hi Steven. Very nice to meet you all. So I have the great honor to have Ali, the speaker later on to set our table. And a-ha moment for me was when he said that when people get to your website you're supposed to connect. This was a field connection with your website right away because within five seconds they're going moving on to the next action. Whether it's going back a page, whether it's scrolling down or moving to the next

1:02part of your website. So instant connecting building that report is very important. Well, I've lost. Come on. Hey Dan. How are you buddy? Hi DJ. I think the question for everybody is how do you difference between a personal brand site and authority site and more importantly where would you use one of those websites compared to somewhere else? Is that a good question? Okay, so I think I answered the question in two ways. First of all, I think if you're in the service business, in the service business, you're selling your expertise, you're selling your time, you're providing sometimes service, I think a personal branding website is a must. Because they Google your name. How many of you actually own your name? You have your domain name, like your own domain name. Okay, how many of you don't have your own domain name? Okay, let me tell you a quick story.

2:03Many years ago I used to work with a client. And she comes to me and say, hey Dan, I want to do a she selling service, a consultant. And I told her, well, I think you need registered your own domain name. Okay, I'll do that. And she goes online and try to register her through GoDaddy. And it's taken. Who retched who who who talked about what the hell is this? Okay, let me check. Okay, I go to type in her name. .com and gets where it directs to. A porn site. A porn site. And not a typical porn site. Some kinky shit. And then I'm like, okay, that might not be a good name. I didn't know your own that business. Maybe she went on that business in that anyway. So your own name, if you don't own it, I highly recommend own it, protect the name number one. So you're in a service business, personal branding website is a must. And also it's you want to have content there. So when you search online, they can see at least the first few pages is your stuff.

3:07And then you've taken my name, you find my website. That's number one. Now with an authority website like Cuffton Pose and Ben Zidibaz, a lot of these sites usually requires a lot more manpower. It's a bigger site. It's usually not just one voice because your personal bra, blog, personal branding sites, one voice, right? Just you. But authority sites, they have a number of voice. How many writers Ben Zidibaz has? How many? Take a guess. 10? 100s. That's correct. Not only they have their own writers, they have other people's contribution content for free as well. So hundreds and hundreds of writers. So that would be the differentiation. Unless you want to have something very, you know, you want to have a massive authority website for most business owners that might not be visible. It might not be something you need. It might not. It's an overkill. But if it's something that you want to dominate, you want to have a news kind of website or you want to have a very massive blog in certain industry, maybe fashion or whatever. It doesn't matter.

4:07Then you might need a authority website. Does that make sense? Does that help? Yes. Well, applause for DJ. Good question. Right? So I had an interesting aha moment. So we're talking about it. So we know who you are. All right. Andre Mink of Trademark Factory. Hi, Andre. Hi. Hi. Thank you. So we're talking about Trademark Factory. And I kind of thought about it, Miltz, as an e-commerce website, because you can buy our services from there. And then the idea was that was thrown at me is can people buy from you before, you know, when they just come to the website for the first time? And I realize not really, because they have to request a free search for us to tell them if they're a trademark. It's registrable. So it's kind of legal. It's a legal generation first. It's legal generation first. And then e-commerce. And then it has a platform for us to be able to sell to them as a separate part of the website. So it was like never thought about it this way, but I guess that's really what it is. Yes. So that was my aha moment. Thank you. Interesting. Thank you. Thank you. Thank you. Thanks. Thanks.