Why You Need a Personal Brand in Treasury (Whether You Like It or Not)

In a world where visibility means opportunity, your personal brand is no longer optional - it’s essential.

In this episode, discover why treasury professionals can no longer afford to stay silent online, and how building a strategic LinkedIn presence can future-proof your career, attract opportunities, and showcase the value you bring - even if you're not actively looking for a new role.

This special episode features Mike Richards, CEO and Joe Grabowski, Executive Consultant for US Treasury from The Treasury Recruitment Company,

Together, they dive deep into the often-overlooked power of personal branding within the treasury profession, sharing real-life examples, practical tips, and hard-won lessons from their decades of recruitment experience.

What You’ll Learn in This Episode:

• Why personal branding matters more than ever for treasury professionals
• The evolution from offline networking to the LinkedIn era
• Misconceptions about being active on LinkedIn (and why it doesn’t mean you are job hunting)
• Practical steps to start building your personal brand today
• How to post about your achievements without sounding boastful
• Managing internal perceptions and maintaining authenticity online
• Tips for updating your LinkedIn profile and avoiding common mistakes
• The power of consistent networking and making meaningful connections
• How to handle professional conflict while maintaining your brand
• Why “visibility” is your new career currency

Check out the FULL Video via our YouTube: https://youtu.be/bJtLXO7pShQ

----

🎙️ Subscribe to the Treasury Career Corner podcast - Never miss an episode!

Subscribe on your favourite platform:

CLICK HERE for 🎧Spotify Podcasts

CLICK HERE for 🍏Apple Podcasts

🎓 Exclusive discount on CTP & FPAC – Visit our AFP partner page to find out how much you can save: https://treasuryrecruitment.com/partners/afp/

💡 Earn CTP credits just by listening – Selected episodes of the Treasury Career Corner are AFP-accredited. Listen, take a short quiz, score 80% or more, and we'll send you your free certificate.

🌍 EuroFinance International Treasury Management – September 16th-18th 2026, Barcelona – The world's largest treasury event. Save 10% with our exclusive discount code, visit here - https://treasuryrecruitment.com/partners/eurofinance/

👉 Find out more about all our partners: https://treasuryrecruitment.com/partners/