About this episode
Mel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Initially sewing pieces herself, Mel then took the time to research and find sustainable fabrics and an ethical American manufacturer.
Taking two years before launching, Beefcake Swimwear is a true reflection of Mel's dedication to thoughtfully produce androgynous vintage-inspired swimwear.
In this episode of Shopify Masters, you'll hear from Mel Wells of Beefcake Swimwear on why it's important to grow at your own pace and how to create a brand that authentically reflects who you are.
For more information on Beefcake Swimwear and show notes: https://www.shopify.com/blog/beefcake-swimwear-time
Tune in to learn
- How you can still succeed in business when you’re not a risk-taker
- What to do if you’re an entrepreneur that likes starting businesses but tend to jump around
- Why hiring a PR agency is a worthwhile investment
Get every episode summarized
Each time Shopify Masters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Shopify Masters
Why I Left My Hollywood Dream Job To Become an Entrepreneur
Shopify Masters
How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand
Shopify Masters
Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premi...
Shopify Masters
Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbo...
Shopify Masters