Why Sam's Club MAP's Retail Media Strategy Is All About Experience

Harvey Ma, VP and GM of Retail Media at Sam's Club MAP, reveals how the company is pioneering the retail experience network (RXN) - moving beyond traditional retail media to create measurable, memorable experiences for members.

In this exclusive interview recorded live from the VusionGroup Studio at Groceryshop 2025, Harvey shares:

✅ Why Sam's Club MAP transformed from a retail media network to a retail experience network

✅ The NASCAR race car strategy that drove member acquisition in Nashville

✅ How their new app platform enables dynamic retail media experiences

✅ The role of AI and agentic technology in retail media's future

✅ Innovative measurement strategies for experiential marketing

✅ The balance between Scan and Go technology and personal cashier interactions

With 15 years in retail media, Harvey brings unparalleled insights into measurement innovation, experiential marketing, and the future of AI in retail. From interactive in-store experiences to agent-to-agent transactions, discover how Sam's Club MAP is setting new standards for member engagement.

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#RetailMedia #SamsClub #RetailInnovation #AI #GroceryShop #ExperientialMarketing #RetailTechnology

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