Why Product Placement Is Underrated in MENA with Sarah Sikander
About this episode
💡 In this episode:
- What product placement actually means and how it works
- Why the Middle East is still underutilizing this channel
- The difference between obvious vs seamless brand integration
- How brands can measure ROI in film and TV
- The future of content, storytelling, and brand partnerships in MENA
🎧 Listen now and discover how storytelling and advertising are starting to merge in a whole new way.
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