
newsApr 10, 202631:27pending
Why Morgan Stanley Launched the Cheapest Bitcoin ETF on the Market
About this episode
James Seyffart didn't expect Morgan Stanley to do this. Now he's watching to see if BlackRock blinks.
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When Morgan Stanley launched MSBT this week, it didn't just become the first major US bank to issue its own spot Bitcoin ETF — it became the cheapest one on the market, undercutting BlackRock's iBIT by 11 basis points. For a firm not known for fee competition, that surprised even close ETF watchers.
James Seyffart, senior analyst at Bloomberg Intelligence, has spent years tracking how wirehouses have slowly warmed to Bitcoin products. He joins Laura Shin to discuss what MSBT's launch says about where institutional crypto adoption is heading, whether Morgan Stanley's 16,000 advisors and $7 trillion in assets could meaningfully shift flows, and why Seyffart now sees inaction on crypto as the active choice, not the safe one, for portfolio managers.
Plus: Strategy's $14.5 billion loss, Saylor keeps buying, and why MSTR’s S&P 500 question is now entirely a Bitcoin price story.
Host:
Laura Shin, Host / Unchained
Guest:
James Seyffart, Senior Analyst, Bloomberg Intelligence
Timestamps
🚀 0:00 Introduction
💰 2:12 How MSBT performed on day one, and what $34M in trading means
🏦 4:10 Who will buy MSBT: advisors, long-term holders, and why traders won't
⚡ 9:58 Why Seyffart tweeted "WOW" in all caps at the Morgan Stanley fee
🔄 12:22 Whether BlackRock will cut fees, and which ETFs might move first
🌐 16:18 Why Seyffart thinks Morgan Stanley is signaling a full crypto pivot
⚖️ 23:09 Why not owning Bitcoin is now the active choice, not the neutral one
📉 25:29 Why, with Strategy's $14.5B loss, Saylor keeps buying
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