
About this episode
Most people think persuasion is about having the best argument. It’s not.
AJ and Johnny sit down with former speechwriter Josh Bandoch to break down why we feel before we reason — and why logic alone fails to move people. From emotional intelligence and storytelling to identifying hidden barriers and aligning with core values, this episode reveals what actually drives decisions.
If you’ve ever struggled to get buy-in, close a deal, or change someone’s mind, this episode gives you a practical framework to persuade without forcing, manipulating, or “winning” at someone else’s expense.
Chapters00:00 – Why logic alone doesn’t persuade04:00 – The “feel first, then reason” principle08:00 – Why persuasion isn’t about winning12:00 – Green, yellow, red: reading signals16:00 – Listening for values and hidden barriers20:00 – The power of framing and storytelling
A Word From Our Sponsors
Stop being over looked and unlock your X-Factor today at unlockyourxfactor.com
The very qualities that make you exceptional in your field are working against you socially. Visit the artofcharm.com/intel for a social intelligence assessment and discover exactly what's holding you back.
If you’ve put off organizing your finances, Monarch is for you. Use code CHARM at monarch.com in your browser for half off your first year.
Indulge in affordable luxury with Quince. Upgrade your wardrobe today at quince.com/charm for free shipping and hassle-free returns.
Grow your way - with Headway! Get started at makeheadway.com/CHARM and use my code CHARM for 25% off.
This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at mintmobile.com/charm
Curious about your influence level?
Get your Influence Index Score today!
Take this 60-second quiz to find out how your influence stacks up against top performers at theartofcharm.com/influence.
Episode resources:
https://joshuabandoch.com/
Check in with AJ and Johnny!
AJ on LinkedIn
Johnny on LinkedIn
AJ on Instagram
Johnny on Instagram
The Art of Charm on Instagram
The Art of Charm on YouTube
The Art of Charm on TikTok
persuasion, influence, communication skills, emotional intelligence, decision making, storytelling, negotiation, sales psychology, human behavior, framing, listening skills, values, social intelligence
Learn more about your ad choices. Visit megaphone.fm/adchoices
Get every episode summarized
Each time The Art of Charm publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Art of Charm

How Status Corrupts Good People | Tom Hardin
The Art of Charm
May 4, 20261:29:44pending

How to Build a Powerful Network Without Networking Events | Social Intelligence...
The Art of Charm
May 1, 202613:49pending

How Mentally Strong People Prepare for Bad Days | Social Intelligence Briefing
The Art of Charm
Apr 23, 202612:57pending

Your Environment Is Controlling You | Leidy Klotz
The Art of Charm
Apr 20, 202649:18failed