Why insurance jingles never die

For decades, the jingle was king. But in the last twenty years, jingles have nearly gone extinct. Many brands have now dropped their melodic earworms in favor of spoken word slogans. Today, there’s just one industry where jingles are still as common as ever: insurance. The question is, why? Featuring Jeanna Isham of the Sound in Marketing podcast, audio branding expert Colleen Fahey, and Brand Manager Sergio Trujillo. Twenty Thousand Hertz is produced by ⁠Defacto Sound⁠. Subscribe on⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see our video series. If you know what this week's mystery sound is, tell us at⁠ ⁠⁠⁠⁠⁠⁠⁠⁠mystery.20k.org⁠⁠⁠⁠⁠⁠⁠⁠⁠. Support the show and get ad-free episodes at⁠ ⁠⁠⁠⁠⁠⁠20k.org/plus⁠⁠⁠⁠⁠⁠⁠. Follow Dallas on⁠ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠,⁠ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠,⁠ ⁠Facebook⁠⁠, and⁠ ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠. Join our community on⁠ ⁠⁠⁠⁠⁠⁠Reddit⁠⁠⁠⁠⁠⁠⁠. To learn more about sonic branding, subscribe to Jeanna’s podcast, Sound in Marketing, and buy Colleen’s book, Audio Branding: Using Sound to Build your Brand. Go to indeed.com/hertz to start hiring today. Find the right doctor, right now with at zocdoc.com/20k. Visit shopify.com/20k and sign up for a one-dollar-per-month trial period. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/insurancejingles Learn more about your ad choices. Visit megaphone.fm/adchoices