Why Incentives Matter More Than Blockchain

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What if sustainability didn’t rely on good intentions, ESG reports, or awareness campaigns… but on incentives that actually change behaviour?

In this episode of the Resilient Supply Chain Podcast, I’m joined by Sunny Lu, Founder and CEO of VeChain, to unpack how blockchain can move sustainability from theory into action across global supply chains and everyday decisions.

Sunny has been building in blockchain since 2015, long before the hype cycles, starting with enterprise traceability work at Louis Vuitton and going on to create VeChain as a platform focused on real-world adoption. At a time when supply chains are under pressure to deliver resilience, transparency, and credible sustainability outcomes, this conversation gets very practical, very quickly.

You’ll hear how VeChain uses verified data, tokens, and gamification to incentivise positive actions, from EV charging and reusable cups to food traceability and waste reduction. We break down why demand, not technology, is often the real bottleneck holding sustainable supply chains back, and how aligning individuals, enterprises, and incentives can unlock scale. You might be surprised to learn how blockchain has already helped cut food traceability times from hours to seconds, or how millions of small, verified actions can add up to meaningful carbon, water, and plastic reductions.

This isn’t a conversation about crypto speculation. It’s about trust, data, visibility, and designing systems that make the right choice the easy, economically rational one.

🎙️ Listen now to hear how Sunny Lu and VeChain are rethinking supply chain resilience, sustainability, and risk through data-driven incentives and real-world adoption.

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