Measure First: Stop Spending on the Wrong Carbon Fixes

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What if your biggest carbon win is not where your team is looking?

In this episode of Resilient Supply Chain, I’m joined by John Beath, CEO and Chief Technical Director of John Beath Environmental. John brings a process engineer’s eye to sustainability, which means fewer slogans and far more practical questions about supply chain resilience, risk, data, visibility, and what actually moves the emissions number.

You’ll hear how companies often spend huge effort on visible fixes while missing the real hotspots buried in raw materials, suppliers, logistics, waste, and Scope 3 emissions. John shares a brilliant example of a company working hard to remove styrofoam cups from a cafeteria, when a tiny thermostat change could have had a far larger impact. Painful? Slightly. Useful? Absolutely.

We break down why lifecycle assessment matters, why primary supplier data beats assumptions, and why “greener” materials do not always reduce your footprint. You might be surprised to learn that one solar panel manufacturer thought silicon was the issue, only to discover the aluminium frame was the real carbon culprit. Changing that cut the product footprint in half.

We also get into cost, green claims, recycling, waste, clinical trials, patient travel, and why carbon measurement only matters if it leads to better business decisions.

🎙️ Listen now to hear John Beath explain how better data can help leaders stop chasing the wrong carbon fixes.

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