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businessNov 21, 202328:34pending

Why Going DTC Isn’t as Simple as Putting Your Inventory Online

Shopify Masters

About this episode

Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online.

To learn more about perfectwhitetee and for show notes: https://www.shopify.com/blog/perfectwhitetee-wholesale-to-dtc

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Why Going DTC Isn’t as Simple as Putting Your Inventory Online

Shopify Masters

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