Why FLOTE Brought the Cold Plunge Craze to the Seacoast

If you've scrolled through social media at any point in the last two years, chances are you've zoomed past clips of Stanford researcher and podcaster Dr. Andrew Huberman waxing poetic about the amazing health benefits of trends like the cold plunge, sauna, floating, red light therapy, and more.

Well, the Seacoast was participating in the trend long before Dr. Huberman started going viral. In 2018, the floating/sauna/cold plunge craze hit the Seacoast when today's guest, Catherine Markovsky, co-founded FLOTE, a popular Seacoast spot that even Rogan and Huberman would fall in love with.

In today's conversation from FLOTE in Hampton, Catherine and I discuss:

• Catherine Markovsky's Seacoast Story (00:00)
• Catherine Markovsky's background in Chinese medicine (04:10)
• The history of float therapy (09:48)
• Opening FLOTE in 2018 (12:22)
• The science behind sauna/cold plunge (19:15)
• Pushing back against floating + sauna/cold plunge (28:34)
• Catherine Markovsky's business idea for "social wellness" (34:28)
• Prioritizing your health (41:18)
• What's your mission? (43:46)

Catherine Markovsky is the co-owner and co-founder of FLOTE, a float therapy + wellness "soul gym" with locations in Hampton and Portsmouth. After spending her formative years practicing Chinese medicine in California, Catherine moved to the Seacoast in the early 2000s to continue a career in acupuncture. In 2018, she opened FLOTE in Hampton.

--To learn more about all the wellness options FLOTE has to offer, visit seacoastflote.com.

--To support the telling of more incredible Seacoast Stories like Catherine's, please FOLLOW this podcast on our ⁠⁠Apple Podcasts⁠⁠ and/or ⁠⁠Spotify⁠⁠ feeds.