Why Every Company Needs a Bitcoin Treasury with Joe Consorti

Bitcoin is no longer just a personal hedge—it’s fast becoming a strategic business asset. In this episode, I’m joined by Joe Consorti, Head of Growth at Theya, a self-custody Bitcoin platform and the first Bitcoin-only company backed by Y Combinator.

We dig into:

• Why Bitcoin is uniquely positioned as a business treasury asset
• The technical and ethical reasons to stay Bitcoin-only
• How Theya is solving the self-custody problem for individuals and enterprises
• The future of business-grade Bitcoin tools—starting with Theya for Businesses
• Why ignoring Bitcoin is no longer just risky—it’s reckless

Joe’s insights are timely and cut through the noise to give food for thought for every founder, CFO, and operator.

Links:

• Joe on X (Twitter): https://twitter.com/JoeConsorti
• Theya: https://theya.us

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Want free Bitcoin Resources? Go here: Sovreign.io/resources

Interested in a free 30-minute consultation to discuss Bitcoin in your business? Go here: Sovreign.io/contact

Connect with Daniel on LinkedIn: www.linkedin.com/in/daniel-frank-177b94253Connect with Daniel on X: https://x.com/Daniel_Frank1