Why Every Business Needs Long-Form Content
About this episode
In this episode, I sit down to discuss my journey from a broken USSR immigrant to the founder of VaynerMedia and VaynerX. I share why the "game" of business and the daily grind are more important to me than the trophies or the money. I also dive deep into the concept of "Kind Candor" and how mastering firm but empathetic feedback can transform your leadership style and why long form content is the starting point for most businesses.
You’ll learn about:
- How to Balance Being an Operator with Being a Brand
- The Difference Between "Interest Media" and Social Media
- Why Long-Form Video is the Ultimate Starting Point
- My Professional Dream of Buying the New York Jets
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