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societyFeb 8, 202425:25pending

Why Don’t More Mezcaleros Own Their Brands?

Agave Road Trip

About this episode

Why are there so few Mezcal and Tequila brands owned by the people who produce them? When I try to rattle off the names of brands of Mezcal and Tequila that are owned by the people who actually make those spirits, it’s more of a clunk than a rattle. Why is that? And why is that important? It’s an own-or-be-owned episode of Agave Road Trip! 

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special co-host Linda Sullivan of seynasecreto
 

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Why Don’t More Mezcaleros Own Their Brands?

Agave Road Trip

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