About this episode
To learn more about this topic, start your googling with these keywords:
Chromatophores: pigment-containing cells in the deeper layers of the skin of animals like shrimp
Restricted availability theory: a commodity is available or perceived to be available only for certain individuals
Reactance theory: unavailability of a commodity is perceived as a threat to an individual’s freedom to posses that commodity, making it more desirable.
Scarcity heuristic: a mental shortcut that places value on items based on how easy it is to miss out on them.
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