educationMar 6, 202534:27pending

Why Data, Collaboration, and Bravery are key to Success in pDOOH

Life in Programmatic Digital Out-of-Home

About this episode

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Alan Meech, Senior Associate Director – pDOOH at EssenceMediacom. Read the Seven Key Factors for Success here: https://heyzine.com/flip-book/c6d5157a43.html#page/1

Hosted on Acast. See acast.com/privacy for more information.

Get every episode summarized

Each time Life in Programmatic Digital Out-of-Home publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.

Hosts & guests

JCDecaux UKHost

No transcript yet

This episode has not been transcribed. Request it and it moves to the front of the queue.

More episodes

Why Data, Collaboration, and Bravery are key to Success in pDOOH

About this episode

Get every episode summarized

Hosts & guests

More from Life in Programmatic Digital Out-of-Home

The JCDecaux Programmatic DOOH Live Awards 2025

Why an Omnichannel Approach to pDOOH Drives Incremental Performance

The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation,...

How to Maximise the Effectiveness of Airport Advertising with Programmatic Targe...