Why companies collapse during scandals and how to navigate one

Jaime Watt, executive chairman of Navigator and author of Director's Crisis Playbook, discusses modern crisis management for companies and governments. He examines how new technologies and media have transformed corporate accountability, the worst mistakes institutions tend to make, the importance of moving quickly to an "endgame" rather than delaying inevitable decisions, and why silence equals surrender in today's less forgiving business environment. Watt also analyzes high-profile cases like the Bud Light boycott scandal, why companies should avoid taking political stances, and emphasizes that Canadians remain fair-minded when organizations own their mistakes and demonstrate genuine accountability.

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CREDITS:

Amal Attar-Guzman - Producer and Video Editor

Harrison Lowman - Host

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