Why Cheap Leads Are Actually Your Most Expensive Leads

If you're spending money on marketing and not totally sure it's working, or running on referrals and hoping the phone keeps ringing, this one's for you.I'm Chad Peterman, CEO of Peterman Brothers. Over the last 15 years we've scaled from $5 million to over $115 million a year in home services, and at that scale, marketing is not a set-it-and-forget-it line item. We spend between $8 and $10 million every year generating leads, and we have to know where every dollar goes.What are you going to start tracking more closely? Drop it in the comments.Want to connect with me and my team? Schedule a call: https://40kl04.share-na2.hsforms.com/2_9Pg3PvxTw-EsBumhedfjg Subscribe to Can't Stop the Growth for more on scaling a home service business.#HomeService #HVAC #Marketing #CantStopTheGrowth #ChadPeterman Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/