Why Brilliant Bookkeepers Undervalue Themselves

In a special crossover episode with the Unofficial QuickBooks Accountants Podcast, Nancy and Questian are joined by Alicia Katz Pollock to dig into why so many technically skilled bookkeepers struggle to charge what they're worth — and what it takes to bridge the gap between expertise and authority. Alicia gets candid about her own discomfort with pricing, using a real business pivot as a window into the self-doubt that holds back even the most accomplished practitioners.

Sponsors:
Fishbowl  - http://uqb.promo/fishbowl

• A Bookkeeper’s Guide To Annual Reviews | The Dancing Accountant 
• Royalwise OWLS (On-demand Web-based Learning Solutions)
• The OWLS Incubator Program
• REFRAME 2026 - Event Ticket Purchase Portal 
• Theatre of Public Speaking - Fall 2026 Cohort 
• Accounting Discussion Forum: Bookkeepers, CPAs, EAs | Roundtable Labs 
• Mariette Martinez | LinkedIn 
• The Four Conversations: A New Model for Selling Expertise by Blair Enns | Goodreads 
• BDO Alliance USA: CPA, BRN and More | BDO 
• SheCounts - Double

Alicia’s Upcoming Classes

• 4/28/26: Converting from QBDT to QBO: http://royl.ws/QBDT2QBO?affiliate=5393907
• 5/12/26: QBO Ledger: http://royl.ws/ledger?affiliate=5393907
• 5/19/26: QBO Solopreneur: http://royl.ws/Solopreneur?affiliate=5393907
• 5/26/26: QBO Advanced: http://royl.ws/QBO-Advanced?affiliate=5393907
• 6/2/26: Intuit Enterprise Suite: http://royl.ws/intuit-enterprise-suite?affiliate=5393907
• 6/9/26: Intuit Accountant Suite: http://royl.ws/QBOA?affiliate=5393907

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