Why Brands That Get Personal Win Big | Ken Hughes

Global behavior expert Ken Hughes joins us for a fast-paced, funny, and thought-provoking conversation about creativity, brand loyalty, and what it really takes to build emotional connections in a digital world. From painting his toenails to drinking his own urine (seriously), Ken shares lessons from a year of trying something new every day—alongside sharp insights on how companies can break out of routine thinking, embrace vulnerability, and create customer experiences that truly matter.

Topics

[0:00] Intro and Speed Round with Ken Hughes

[10:44] Efficiency vs. Creativity: Why Getting Lost Matters

[14:54] Creativity in the Workplace

[24:38] Emotional Loyalty and Brand Intimacy

[30:40] Brand Intimacy Examples: United and Virgin Airlines

[39:48] Emotional Intelligence in Leadership

[45:57] Advice for Leaders on Navigating Change

[48:13] Desert Island Music

[51:01] Grooving Session: The Role of Diversity and Creativity at Work

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Musical Links

U2 - Vertigo

Sting - Shape of My Heart