Why Boldness Outsells Confidence

Fred Joyal sat at his first sales desk with a phone and a list of prospects, and couldn't make a single call. Years later, he'd built a business that generated over a billion dollars in revenue. Fred, co-founder of 1-800-DENTIST, joins Jeb Blount Jr. to break down the system that took him from frozen to fearless, and why the reps who win aren't the ones who feel ready, they're the ones who act first. They dig into how to build boldness through small, low-stakes reps before you need it in the moments that matter, why role playing is the fastest way to close more deals, and the story behind a $250,000 bet on live television. Fred also shares what happened when he said yes to an unexpected moment with Richard Branson, and why that yes changed everything.

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