Why Amex is Taking a Balanced Approach to Competition

Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch. 

In this episode we also discuss:

 

• How media buying has changed over the last 10 years and where Andy is investing now
• Elevating the member experience through strategic, value added partnerships
• What it takes to be a bold marketer and finding your unique edge
• American Express's proprietary scorecard for measuring against engagement and brand lift and more!

 

Guest Bio: Andy Goldberg, joined American Express in May 2019 as SVP, Global Brand Planning, and Content. Since joining in May 2019, Andy has led the American Express brand into the future by driving meaningful ways for key audiences to engage with Amex.  He is responsible for developing the global brand strategy and annual brand marketing plans.  Andy is driving and reinventing how that comes to life through content on multiple platforms, including leading the future of payment (beyond card) and brand design efforts. Andy has transformed Shop Small from a single day into a year-round global platform, supporting merchants, small businesses, and cardmembers.

Brave Pick: This week's Brave Pick of the Week is Telus Mobility. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin