Why AI Matters to Marketing Attribution in Broadcast Advertising?

In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.

We will cover:

• Marketing attribution and what it means for both advertisers and publishers
• The power of AI and how it solves a major challenge for broadcast stations
• Bold predictions in advertising and attribution

Guest: Paul Cramer - Veritone’s Managing Director of Broadcast Solutions

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