Who Should Be Writing Your Law Firm’s Content?

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Should you be the one writing your firm’s blogs — or is your time better spent elsewhere? In this episode, Marc Cerniglia breaks down why even the best writer-lawyers are usually not the best marketers. He also explores how professional writers — and even AI tools like ChatGPT — can help your firm produce content that’s not just accurate, but engaging and readable for real clients.

📌 Key Takeaways:

• Writing your own blogs isn’t the best use of your time as a lawyer.
• Professional writers understand how to connect with your audience.
• AI can assist, but strategy still matters more than who’s typing.

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