Who's In Your 20%? | Ep. 436

Apply the 80/20 Rule to Your Relationships and Time

On Growth Notes, Frazier challenges loan officers to stop spreading themselves thin across every relationship and apply the 80/20 rule to how they spend their time. He argues that since 20% of efforts produce 80% of results, they should spend 80% of their time deepening relationships with the top 20% of people—such as top producers, key referral partners who send business and trust them, and mentors they want to learn from—rather than chasing every opportunity. He emphasizes being intentional and strategic without cutting people off, noting that proximity to high performers shifts thinking, standards, and results. He ends with a written exercise: identify the top 20% of people to learn from and assess how much time is actually being invested in them, reminding listeners to protect time as their most valuable asset and make moves their future self will appreciate.

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