Who is Domino's real rival?

It was Dominoes that made delivery under 30 minutes a thing. Before Swiggy and Zomato came along, Domino’s was more or less the only place you could order in from. It showed Indians that pizza could be cheap and also enjoyed in our own houses.  

Jubilant, the company that runs the Dominos franchisee in India has nearly 3/4ths of the pizza market share which is also why it is among the first to be affected down by the slowdown in consumption. 

Jubilant’s shares have grown up by just under 3% in the past year. But its rivals—Westlife, Devyani, and RBA—have seen their value rise by a much bigger margin.

The Ken spoke to around 60 Domino’s customers and nearly half of them told us they have cut back on ordering from Dominos, because of the meagre toppings, other options, and of course, the shift to gourmet pizzas.

But are smaller pizza chains the really the only rivals Domino's is faced with right now?

Tune in.