Who Decides What's Natural?

Have you ever seen the word “natural” on a pack of hot dogs and wondered what it means? You’re not the only one. The words “natural” or “all natural” on food packaging have been vexing customers and regulators for years.

In this episode we look at those words, claims, seals and certifications that show up on your food packaging. What do they tell us and is what they tell us real? Who are those labels for: companies or consumers? In particular we were curious about the labels that seem to say a lot — like “natural” — but don’t actually have much rigor. We talk to a few experts, check out some food labels ourselves and try to sniff out the good labels from the bad.

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