Who decides what big box sells? Our GAME got us answers

There’s a room where the fates of retail products are decided. Will they make it onto the shelves of the big box stores? Usually the rest of us can’t get inside the room where decisions are made – until now! Today on the show, we pitch the Planet Money game, Sell Me a Sasquatch, to big box retailers. We go behind the scenes to learn about how products end up on big box store shelves, what’s going on inside the minds of the deciders, and find out our board game’s fate. 

Learn more about the story of Pantone: The company that owns colors 


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This episode of Planet Money was produced by Emma Peaslee. It was edited by Marianne McCune. It was fact checked by Sierra Juarez. It was engineered by Robert Rodriguez and Jimmy Keeley. Planet Money’s executive producer is Alex Goldmark. 

Music: NPR Source Audio - "Silly Sevens," "Adventure Time," and "Virtual Machine"

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