When You've Got It, Flaunt It: The George Lois Story
About this episode
From our Season 12 Archives, one of our favourites.
In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea.
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