Skip to content
TrackPodcasts
businessJun 11, 202413:20pending

What You Really Need to Know About Writing Instagram Captions

About this episode

If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples to start writing your ideal caption.

In this episode we’ll be covering:

  • The Instagram Creators account and "engagement bait"
  • The essentials of writing an Instagram caption
  • Captions vs on screen text
  • Different types of hooks and when to use them
  • Writing readable content that even skimmers won’t want to miss
  • Keeping your caption simple to maximize engagement
  • Important questions to ask yourself when writing a caption 


Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)


Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

Get every episode summarized

Each time Good Content with Shannon McKinstrie publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.

Hosts & guests

No transcript yet

This episode has not been transcribed. Request it and it moves to the front of the queue.

What You Really Need to Know About Writing Instagram Captions

Good Content with Shannon McKinstrie

0:00
13:20

More episodes

More from Good Content with Shannon McKinstrie

View all episodes →