What We Value: How Your Brain Really Chooses with Emily Falk

Ever wonder why you choose an orange over an apple, or why your grandmother's feedback hits differently than a stranger's opinion? Meet Emily Falk, pioneering neuroscientist and author of What We Value, who reveals how we can transform our relationship with daily decisions by thinking like scientists about our own minds. Emily breaks down three brain systems that drive every choice we make: our value system (the final decision maker), our self-relevance system (what's "me" vs "not me"), and our social-relevance system (understanding what others think and feel). She shares personal stories about optimizing time with her 100-year-old grandmother and why her son preferred a handwritten certificate over money as a reward. We explore how social media influencers actually rewire our brain's reward calculations, why stories work better than facts for changing behavior, and how understanding these systems opens pathways to more purposeful choices and stronger influence with others.

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