What small businesses can learn from big brands (even without the budget)

What small businesses can learn from big brands (even without the budget)

Season 6, Episode 57: Show Up and Be Heard

Today’s episode of the podcast is an interview with Jo Higgs, a brilliant Freelance Logo & Brand Designer, all about how to build a brand that feels like you and actually attracts the right clients.

We’re talking about how to stand out as a small business, what we can learn from the big brands (even without their budget!), and why your brand is about so much more than a logo.

It’s a down to earth and inspiring chat, packed with practical tips and honest reflections that’ll leave you feeling clearer and more confident in your brand.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. What branding really means - and why it’s not just about your logo
2. How to take inspiration from big brands without losing your unique voice
3. The mindset shifts and must-haves when building a brand that truly reflects you

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

ABOUT JO HIGGS:

Jo is a graphic designer who specialises in Logo & Brand Design for small businesses. She’s a proud feminist who’s passionate about empowering other female business owners through branding, helping them show up with confidence and clarity. Jo knows what it’s like to navigate a career break and come back as a freelancer, all while juggling life as the primary carer for two amazing primary school aged kids.

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Jo on Instagram, LinkedIn and Facebook

Download Jo's 'Building Your Brand' Download and Checklist

Check out Bonjoro

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

EPISODE TRANSCRIPT

1. Tap to download

THIS SEASON’S SPONSOR:

A big thank you to this season’s sponsor, Jo Higgs, from Jo Higgs Creative, who is helping to make this podcast possible. Jo’s a freelance logo and brand designer with over a decade of experience,  and she’s all about helping female-led businesses stand out and attract their dream clients. 

Right now, Jo’s offering a fantastic free downloadable guide called ‘Building Your Brand’. It dives into the basics of branding and how to really boost your brand awareness as a small business, plus there’s a super helpful checklist you can go through at your own pace.

You can grab it at www.joannehiggs.co.uk/freedownload.

You can find out more about, and connect with with Jo via the links below!

1. Check out Jo's website
2. Connect with Jo on Instagram, LinkedIn and Facebook

Thank you so much Jo for sponsoring the show!

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy