What does content marketing really look like?

Content marketing is a strategic approach to marketing that emphasises the creation and delivery of valuable content to attract, retain and convert a clearly defined audience.

How to tell if you’re doing it right:

You’re doing content marketing (and not just content creation or digital marketing) if your content:

• Puts your audience first. Be customer-focused, not company-focused. You’re delivering helpful, valuable content and letting the customer decide when they trust you enough to buy from you.
• Links back to a business goal or solution to a problem. You’ve laid out how your content works together to further your business goals.

The main difference between content versus content marketing?

Content marketing involves a lot more than just content creation. In fact, the emphasis isn’t on content creation at all, but crafting an experience that improves the lives of your readers. If you’re putting your readers first, addressing pain points and producing exceptional quality content consistently, then you’ll grow your brand while you cultivate authority and trust. That’s content marketing.

Hopefully, I’ve left you with an idea or two about your content marketing strategy. Now, go forth and convert that target audience into passionate fans.