“What Creators Owe To Their Audience” (Feat. Neil Shankar, Content Creator)

TikTok creator Neil Shankar joins the show today to chat about the algorithm, how brands are playing the game, power stances in commerce, and our recent Visions 2022 report. Listen now!

Playing the Game

• Neil Shankar is a TikTok content creator, producing content on what's new with consumer brands
• “Getting the algorithm to like you is sometimes about playing the game of TikTok, for instance, speaking the language of TikTok and engaging with TikTok creators. You don't need to be like dancing in front of a ring light.” -Neil
• Interacting with the idea of something is just as compelling to us as potentially purchasing that thing, its the concept of Romanticism, an idea we elaborate on more in our Visions report
• As our infinite choice of options increases, it becomes a footprint issue, not just a carbon footprint, but a time footprint
• “Brands and companies should be paying attention to how much time and focus their customers are giving them.” -Brian
• When brands are able to slap a date on a project or report, or whatever it may be, it's creating a time capsule, meaning that it will never decay because it lives on in that year
• “Visions 2022 will never become outdated. It will always be an encapsulation of this current moment.” -Neil

Associated Links:

• Check out more of Neil’s content over on TikTok!
• Trends are Dead by Vox
• Download VISIONS 2022 NOW!
• Subscribe to Insiders and Senses to read more of our hot takes!
• Listen to our other episodes of Future Commerce
• Check out Decoded, our newest limited series

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

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